A Sneak Peek At My Fourth Book—Like I See It

by dpollak on 10/10/2017 · 1 comment

I don’t normally use this blog for promotional purposes.

But I hope you’ll forgive this one-time policy suspension to plug the upcoming publication of my fourth book, Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive.

Like any author, I’m awaiting the official release date of next Tuesday, Oct. 17, with a mix of anticipation, excitement and fear. You just never know how your work will hold up, particularly when your intended readers are dealers, OEMs and other sharp-minded retail automotive professionals.

I recently sat down with David Pyle of Cox Automotive to talk about Like I See It. The video below captures our conversation and offers a sneak peek at some of the ideas and topics I address in the book, which I undertook to help our industry face a challenged and somewhat uncertain future.

I hope that you’ll watch the video, and that you’ll add Like I See It to your reading list.

Thank you.


  • Melissa-Rusty Hutson

    Thank you for the sneak peak, Dale! As an individual, I look forward to reading each of you blog post and books when they are released. In my short 15 years in this business, I have had the opportunity to put your practices in place in several dealerships, and have seen those who embrace every part of your vision become more successful and profitable. Thank you for continuously bringing value to our industry.

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