Velocity | From The Front Line To The Bottom Line

In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today’s pre-owned automotive marketplace can shift out of low gear toward accelerated profits.

Today’s dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners.

“The used vehicle marketplace is less giving and less forgiving than it’s ever been before. Astute, investment-minded management processes are essential for today’s dealers to survive and thrive,” says Pollak.

Dale Pollak’s career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations.

Pollak’s unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories.

Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University’s College of Law, and is a four-time winner of the American Jurisprudence Award.

Whether you work in the automotive industry or not, Dale’s insight on the used car business will teach you a thing or two…pick up your copy of Velocity today.