I Saw a Purple Gorilla Yesterday

While driving near my home, we passed a Honda dealership, and there it was. Yes, a big purple inflated gorilla, tethered to the ground in front of the showroom. Although I couldn’t see, I could only imagine that there might have been sales people standing out front smoking. Could this really be, I asked myself. For crying out loud, it’s 2012 and there are still purple gorilla’s floating over dealerships. I could only conclude that the management of this dealership is intellectually challenged with respect to 21st century marketing. Just saying…