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“Knowing Cost, the Customer Sets the Price”

March 29, 2012

This is the headline from a New York Times article that discusses how brick-and-mortar retailers like J.C. Penney are re-thinking their pricing d…

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The Last Mile: Making Your Online Acquisitions More Efficient

March 28, 2012

There’s a curious irony at work in our industry. That is, dealers know they need to give online shoppers as much information about their used…

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Getting Past Pricing to Build Used Vehicle Profitability

March 26, 2012

“Dale, we’re selling more used cars but I’m not making any money.” This is a common complaint among dealers, particularly those who’ve…

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Paragon Honda Leads the CPO Pack–Again

March 13, 2012

Brian Benstock, general manager and vice president at Paragon Honda/Paragon Acura reports his stores have once again retained the crowns as the to…

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A Not-So-Funny, Funny Dealer Story

February 16, 2012

I have a funny one for you. We sold a 2011 Equinox on…

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The Dawn of “Big Data” for Dealers

February 15, 2012

If you haven’t seen it yet,…

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Samson Pollak on the subject of History

February 14, 2012

Dear Ms. Hurt, My name is Samson Pollak and I will be a freshman at Hinsdale Central High School in the fall. In October I had taken the EXPLORE…

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vAuto Offers Inventory Management, Transparecy-Based Sales Training

February 13, 2012

vAuto Offers Inventory Management, Transparecy-Based Sales Training vAuto is offering dealers two regional workshops in the com…

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