If there’s a better way to do something…
it’s gotta be done.
What Do You Know About Used Car SEM and Pay Per Click?
August 31, 2010
A Velocity dealer whom I respect very much asked me what I knew about SEM and Pay Per Click for used vehicles. I replied by saying that I r…
Pricing to Move the Market
August 30, 2010
What follows is a question about pricing in a negotiation-free environment. I thought the response would be helpful for other dealers consideri…
Something That I’d Like Every Velocity Manager to Read…
August 19, 2010
Here are questions and my responses to a very thoughtful velocity operator: Dale,…
The Cost of Not Turning Inventory
August 4, 2010
I recently received the following question; below is my response.…
Congratulations Brian Benstock
August 3, 2010
Congratulations to Brian Benstock and Crew... Paragon Honda had a record CPO month with 304 units delivered- this is an all time N…